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Three Reasons to Celebrate

January 23rd 2015 by Yves Desjardins-Siciliano

The Holidays may be over, but there are still a few reasons for celebration here at VIA.

Celebrating 40 years of service!

This month we are holding employee recognition events at many of our regional locations, and it is one of the best times of the year. I get to travel by train to our many locations, have more discussions with passengers about our services, and continue with the next chapter of the employee listening tour. At each location, the employees who are celebrating a commitment to VIA Rail that spans from 5 to 40 years of service are recognized. The loyalty and devotion of these employees have made their mark, and are a source of endless pride for VIA Rail. We can now boast the fact that we offer the best customer service in the passenger transportation industry, all categories combined. To those employees who are taking their well-earned retirement this year: VIA Rail thanks you for leaving behind a better company that the one you joined years ago. We hope you all enjoy the recognition events, which are a tangible sign of appreciation that you so wholeheartedly deserve.

In other news, since the launch of our partnership with the Institute for Canadian Citizenship (ICC), more than 8,000 trips have been made on VIA Rail trains by new Canadian citizens. This is a project that is near and dear to our hearts, for many reasons. Most of us have family stories about our ancestors arriving to Canada from another land, and many of us hear about the train trips that brought them to the cities and towns they now live in. There is quite simply no better way to learn about Canada than aboard a train. Over the next few years, VIA Rail will be working to make that statement ever truer, but turning the train into an opportunity to learn about Canada: through the food we serve, the entertainment we offer on board and through other projects that are currently in the works. Stay tuned!

Finally, 2015 is the year we recognize the bicentennial of Sir John A Macdonald, forefather of the Canadian national railroad. On the weekend of January 11th, we were in Kingston attending events to kick off this year of celebration. In 2015, the very well-received Salon theatre actors will once again board our trains – this time going both east and west on the Canadian and the Ocean routes – to enlighten and inform our passengers with songs and skits based on Sir John A and Canadian historic events.  If you are lucky enough to be on one of these trains, prepare to be entertained!

We look forward to hearing from you about your experiences too. Please send your feedback to our Facebook or Twitter accounts or to my Twitter account at @VIARailPrez.


Ice, Santa, Poetry… and even a video for the Holidays!

January 8th 2015 by Yves Desjardins-Siciliano

For many of us this has been the after-holiday return-to-work week: getting back into the swing of things at the dawn of a promising new year. For the majority of VIA Rail’s front-line and maintenance center employees, however, the past couple of weeks was not only business as usual; it was more business than usual!  With close to 1,100 trains running from December 17 through January 4th, and almost 250,000 passengers travelling across our network, our staff was hard at work. We are extremely thankful for their dedication during this peak travel period, and the extra time and effort they took to ensure that travelling Canadians enjoyed their time off, from the moment they got on board.

Despite the weather, including the recent icy conditions in Québec and Ontario, our trains ran every day, safely getting our passengers to their destinations. For those of you who left their cars at home and opted for a relaxing train ride instead, you made a great choice. Train travel continues to be one of the most reliable means of transport when the weather takes a turn for the worse.

This holiday season was an inspiring one for many, both on and off the trains, including VIA’s very own Yannick Mackels, a Service Manager based in Montreal, who spent two months creating this video depicting how VIA Rail staff feel about working for Canada’s national passenger rail company. Career opportunities are listed on our website, for those now interested…

Watch the video!

Meanwhile, in the West, CP and VIA Rail helped celebrate the 19th year of the West Coast Express Santa Train toy donation campaign. Over the two days of the Santa Train event, more than 4,200 toys were donated. Congratulations to all involved in this worthwhile cause.

On our social media accounts, people celebrated by sending us messages of merriment and pictures of loved ones enjoying their train rides. One woman even regaled her followers with a poem on Twitter, sent out one line at a time on Christmas Eve, right from her train seat.

Finally, we were excited to get into the spirit ourselves through our many contests and give-aways. People won some amazing prizes, like an unlimited semester pass for students and train travel credits ranging from $250 – $1,500.

Thanks for sharing in the festivities with us and Happy New Year from everyone at VIA!

Jingle Bells, Jingle Bells, VIA All the Way!

December 19th 2014 by Jennifer Bauer

Many of you have probably already seen our commercials, extolling the benefits of leaving your snow-covered car at home, avoiding the weather-burdened holiday traffic and making sure you arrive safely and comfortably to your destination by train. This is a particular favorite of ours here at VIA Rail. We know all about how warm and comforting it is to chug along the track, getting in those last few minutes of relaxation before the craziness of the holidays descends upon us.

If you do decide to hop onboard and be pampered by our staff this season, there are a few little surprises coming your way, starting with our favorite: meals on the train.  As announced previously, our Economy class meals have been completely revamped. If you were taking the train from Montreal or Toronto recently, you might even have participated in our “road show”, where we offered samples of the new sandwiches to passengers in stations. The results were clear: people love our new menu. On top of the new selections, for the month of December you can satisfy your sweet tooth with a red velvet cupcake offered on the trains within the Québec city – Windsor corridor. And for our long distance train travellers, well, have a look:

That’s our Chocolate Caramel Christmas Tree cake, and yes, it’s as delicious as it looks.

In terms of fares, there are many great options this season as we intend to get as many people on the train and safely to their destinations as possible. Have a look on our website to find the class and fare that suits your needs. Or, if you’re feeling lucky, enter our Sound the Horn Holiday contest and win travel credits to use anywhere across our network!

Of course, once on the train, don’t forget to put your feet up and check out the On Train Entertainment, for those of you in the Corridor. If you’re riding on the long distance trains, the artists on board program will bring out the holiday cheer and keep your toes tapping. Over the season we have lots of entertainment planned, from Quebec artist Anique Granger to Sarah Smith (performing with Ken Ross).  The talent we are lucky enough to host is impressive.

So keep warm and enjoy the season, wherever and with whomever you are sharing it. From everyone here at VIA Rail, Happy Holidays!

VIDEO: What to Expect from Marketing at VIA Rail

December 11th 2014 by Yves Desjardins-Siciliano

Watch the video on YouTube!

As a member of the Canadian Marketing Association, VIA Rail was asked to participate in a video series that focused on the value of marketing to Canadian businesses.  And as a firm believer in the power of marketing, we did not hesitate to respond positively to this request.

Aside from the being able to share our vision of marketing at VIA Rail, it is a privilege to have our interview stand along with those of the other interviewees, who include: Steve Levy, COO, Ipsos Reid, Kathey Haley, President, Union Pearson Express (a company with whom VIA Rail recently signed an intermodal agreement) and Bryan Pearson, President and CEO, LoyaltyOne.

The whole video series can be watched at and we’d love to hear your feedback about it. Please send a message through Twitter to @VIARailPrez including the hashtag  #CMAcsuite.

“President Approved” Means There are No Details Too Small

December 4th 2014 by Yves Desjardins-Siciliano

At VIA Rail, You’re the Boss!”, this motto from one of our newest marketing campaigns are words we now live by at VIA Rail.  Our focus has changed to be more client-centric and in line with passengers’ needs. We want to get more people on our trains for all the right reasons: because the price is right, because it’s environmentally responsible, and first and foremost because people like taking the train.

President Approved!

With that in mind, we’ve been all ears at our employee listening tours, when meeting passengers onboard, on social media and through surveys requesting client feedback. Across all these platforms we’ve been collecting information and changing our services to better match clients’ needs and desires. From our train schedules to the smallest details, we’ve been taking a good hard look at our service offering.

For example, employee and passenger feedback told us that our menu in Economy class lacked a certain “je ne sais quoi”. Simply put, passengers wanted better quality food to choose from. We felt we could do better too, so do better we did.

Starting this week, you’ll find a new Economy class menu we are proud to offer in on our eastern routes including trains in the Québec City – Windsor corridor, the Ocean, our Niagara train and the remote train to Senneterre.

Before releasing our new menu onto the trains, however, I felt it was my duty to make sure every new item was “President approved”. We don’t just put things forth without first testing and re-testing them… not at VIA Rail. The new offer includes hand-made sandwiches, with fresh ingredients. We have increased the selection of items in each category and now carry a hot and cold breakfast option and at least two gluten-free choices. Fresh juices are now available, and the wines (now served in personal-sized bottles) are Canadian. Everything was hand selected with the client in mind and to make it a true Canadian experience.

Of course, just to make sure everything was up to snuff, I took it upon myself to do a little taste-test. Following a long, hard day of sampling, I am happy to report that the new menu (and all the hard work that went into creating it) gets my seal of approval, I hope it gets yours too.

We’d love to hear what you think. Send us your feedback through our Facebook page, or on Twitter using the hashtag #MMMM!

Bon appetit!