VIA Rail Goes Mobile
It’s not a secret, Canadians are adopting new technologies faster than before, and are spending more and more of their time on mobile devices. In fact, mobile devices, whether phones or tablets, will soon be used more often to access the Web than PCs, and the proliferation of available apps is far from over. All these new technologies are enabling our customers to do an incredible number of things, and are indeed precious tools, especially when travelling.
Our marketing research has shown how Canadians want a simple and seamless travel experience that covers the entire trip, from planning to post-trip, no matter what the mode of transportation. Research has also proved how critical it is for our customers to always stay connected. Mobility – the ability to access information on the go – is now paramount. Innovations supporting this are a priority for us, and the development of the mobile booking engine perfectly fits this context.
Officially launched this week, this new tool offers
- Ticket or rail pass purchases in a secure environment
- Real-time departure and arrival time updates for all Québec City – Windsor trains
- Building or using a traveller profile to make ticket purchase easier and quicker, while better managing upcoming bookings
The mobile booking engine was developed following growing demand from our customers, as expressed through social media or by VIA Préférence members. We listened. What’s more is that we took great care in creating a tool that is user-friendly, simple, and accessible on any mobile device. We will also pursue our mobile strategy by adding many elements of the viarail.ca and viapreference.com Web sites. This will allow our customers to enjoy a complete one-stop and on-the-go mobile experience.
Try it out and let us know what you think. All you need to do is type m.viarail.ca on your mobile web browser.